PERFORMANCE: All Hornady ammunition is built to provide shooters and hunters with the HIGHEST performance available on the market today – period! INNOVATION: The employees and family management group of Hornady take great pride in leading the industry in ammunition development and advancement. Products such as 17 HMR, 204 Ruger, LEVERevolution, Critical Defense and the latest technological innovation, Superformance Ammunition have literally revolutionized the shooting sports and helped to drive the industry. The entire team at Hornady treats every new creation like it is something they would use themselves – because they do.